AG Care: Set it Straight Lotion

This humidity resistant straightening lotion keeps hair smooth and frizz free all day and is also an effective thermal protective barrier. Set it Straight is the go-to foundational product for many stylists—every style gets a little Set it Straight to smooth and add shine before continuing the rest of the styling regime.

Smooth Factor: 5
Hold Factor: 2

Love it even more:

When you use any AG Smooth product, you’re helping women in one of the poorest regions of Morocco lead change. That’s because the Argan in Smooth is sourced using sustainable and organic farming methods and is produced by local women of the Berber tribe. The income these women receive gives them independence, supports them and their families, and helps them educate their children. Visit aghair.com/women-leading-change, for more information.