AG Hair: Set it Straight Lotion


Reward points With this product, you earn 21 loyalty point(s). 21 points = $1.05.

Availability: In stock

Argan-infused Set it Straight wastes no time getting to work, tackling waves head-on, while you smooth and straighten effortlessly


Reward points With this product, you earn 21 loyalty point(s). 21 points = $1.05.

Product Description

This humidity resistant straightening lotion keeps hair smooth and frizz free all day and is also an effective thermal protective barrier. Set it Straight is the go-to foundational product for many stylists—every style gets a little Set it Straight to smooth and add shine before continuing the rest of the styling regime.

Smooth Factor: 5
Hold Factor: 2

Love it even more:

When you use any AG Smooth product, you’re helping women in one of the poorest regions of Morocco lead change. That’s because the Argan in Smooth is sourced using sustainable and organic farming methods and is produced by local women of the Berber tribe. The income these women receive gives them independence, supports them and their families, and helps them educate their children. Visit, for more information.

Additional Information

How to use Apply evenly through damp hair. Blow-dry smooth, applying tension with a brush.
  • Argan oil – sustainably sourced fair-trade organic Moroccan argan oil is rich in antioxidants and vitamin E keeping hair smooth, soft and repaired
  • Dimethicone copolyol – softens, shines and smoothes hair while providing thermal protection
  • Silk protein – adds moisture, strength, elasticity and shine
  • Polyquaternium-10 – reduces static electricity, enhances the feel of hair, and provides sheen and suppleness
  • Alcohol-free – formulated in a soothing natural base that won’t dry out hair
  • Herbal extracts – soothe the scalp while adding shine to the hair