Joico: Blonde Life Brilliant Tone Violet Smoothing Foam

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Don’t let the whisper-light formula fool you: A dollop on your ‘do and you’ll kick brass right out of your hair… 200 ml

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Light as a cloud and cool as can be…that’s the beauty of Brilliant Tone Violet Foam Styler, the dual-action styling breakthrough that tackles brass and leaves hair exceptionally smooth, bouncy, and super soft.


  • Instantly tones blonde hair, banishing brassiness in a single application
  • Maintains the beautiful brightness of cool, blonde hair
  • Adds luxurious bounce, swing, and movement with a natural, lightweight feel
  • Smooths and polishes each strand, lending a frizz-free finish that shows off blonde like never before
How to use & Ingredients
How to use
  • Brilliant Tone Violet Foam Styler works its magic on any shade of blonde in just seconds
  • Shake well and dispense a small amount into hands
  • Apply evenly to clean, damp hair and style as usual
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Joico: Blonde Life Brilliant Tone Violet Smoothing Foam