Living Proof Hair Products Based In Science

The Living Proof brand was born from a surprising alliance between scientists at the Massachusetts Institute of Technology (MIT) and hair stylists who wanted to create hair care products that would tackle real hair problems. The result: over 450 formulas in 44 products, 120 international patents, and a customer base whose hair is the envy of many.

Living Proof hair products contain no parabens, silicones, talc, or sulfates. The formulas are tested and retested, exceeding the most stringent criteria. They are certified cruelty-free and can be used without problems on color-treated or chemically-treated hair.

Living Proof Canada demonstrates its commitment to the planet by using bottles that are fully recyclable through the Terracycle program. Some of their products can also be purchased in refill pouches, using 80% less plastic.

The Living Proof Perfect Hair Day product range is a must-have. With Living Proof: PHD Advanced Clean Dry Shampoo, you can refresh your scalp and your look without having to redo your styling. Talc-free, the formula provides residue-free results, as effective as regular shampoo. A necessity for busy mornings. It's the kind of product you'll want to leave at the office AND in your car.

If your hair needs an extra touch of control, Living Proof: Style Lab Flex Hairspray offers tone and shine without stiffness. A far cry from rigid hairsprays! With this product, you'll be able to rework your style with ease, and your hair will be protected from heat.