Joico: K-Pak Reconstructing Shampoo

Whether the culprit is overzealous thermal styling or harsh chemical services, our star shampoo actually restores hair’s original condition, measurably increasing strength, and giving it a cloak of protection to fend off future damage.

Perfect choice for:

Fine hair (thanks to its low-molecular weight), as well as coarse, thick strands (thanks to a cream-based formula that’s rich and substantial).

The inside secret:

Think of our formula as a missile on a mission. This hair healer goes right to the damaged areas of the cuticle, instantly filling in those lost amino acids, and restoring elasticity, strength and shine with a powerful combination of our best antioxidant, Bio-Advanced Peptide Complex; plus Keratin Silicone, Vitamin E, and Aloe.