AG Care: Vita C Serum

This lightweight serum instantly mends split ends and works overtime to reduce breakage and increase elasticity. Hair is left silky, glossy and irresistibly soft.

Why Hair Breaks:

• There are numerous reasons why hair might break including mechanical (brushing, elastic bands), chemical (colouring, bleaching, hi-lighting, chlorine, salt) and environmental causes (UVA/UVB degradation). These processes harm the outer cuticle of the hair shaft leaving hair dry, brittle and prone to breakage.
• Since keratin is the primary building block of the hair cuticle, introducing keratin back into the hair is the only way to repair it. Keratin penetrates the hair cuticle and bonds to the brittle, broken scales helping to restore strength and moisture, and prevent further damage.
• The Keratin Repair category is formulated specifically with an abundant amount of keratin to make your hair visibly stronger, shinier and healthier with each use, and can be used daily as a reparative and preventative treatment. It is not possible to overuse keratin.