Have you ever considered why certain skincare brands are more popular than others? Or why the prices of beauty products could be polarizing in range when they seem to be for the same skin concerns, issues, or problems?
In today’s world, there is a fair share of beauty brands available for consumers. The ease with which we are able to purchase products in today’s market also allows for consumers to have a wider range of options when products and brands from far-flung countries are getting easier and easier to attain.
Whenever we see videos of beauty influencers showing their favorite skin care products or talking to dermatologists about the correct skincare routine, La Roche-Posay is one brand that always comes up. BeautySense breaks down just what it means to be a luxury brand and why the brand has solidified its mark in the beauty world.
Whether you’re looking to understand what sets luxury brands apart or determine if they’re worth their price, this should help you. Here are some of the many reasons and priorities your known high-end brands have that affect their pricing.
The accessibility of products also allows more consumers to test out different brands they would otherwise not have the ability to get a hold of. But what makes a skincare brand better than another? The beauty of La Roche-Posay is that it is a staple in most familiar drug stores in the United States, Canada, and France. They are usually well-stocked and displayed so that shoppers can easily test out the different ranges of the brand. Because of certain attributes of luxury brands, their products tend to be placed on shelves of higher-end stores. This limits exposure to a significant portion of the mass market.
How a product looks can oftentimes dictate whether a consumer thinks it is worth more or less. The design and packaging of a product usually have a big impact on the consumer's perspective. Luxury brands tend to be designed and packaged using more expensive raw products, thereby making their cost higher. In comparison, drug store brands like La Roche-Posay are oftentimes packaged discreetly in simple tubes or cases with minimal and simple design. While marketing psychology often associates better packaging with a superior product overall, this is not always the case with skincare brands.
One of the biggest costs associated with a beauty product is the ingredient it contains. Depending on the purpose of the specific products, ingredients could play a role in whether consumers associate luxury brands with better brands. As with La Roche-Posay, their core product targets common skin issues such as dry skin and eczema. These ingredients are relatively cost-efficient and inexpensive. On the other hand, most luxury brands tend to formulate products with special ingredients targeting issues such as anti-aging, uneven discoloration, or hyperpigmentation. These products tend to have ingredients that are pricier, thereby increasing the overall price of the product. In essence, La Roche-Posay has product lines that are relatively inexpensive because its main target market is not those who are looking for products that are usually cosmetic-driven. This does not necessarily mean that their products are inferior. As a matter of fact, products by La Roche-Posay are oftentimes recommended by dermatologists for issues relating to eczema and severe dryness of the skin.
Branding and Image
Most luxury brands have a budget for marketing which involves hiring celebrities and famous personalities as the face of the brand. While this marketing tactic has been around for ages, this does not necessarily mean that products endorsed by well-known people are actually all that effective. What it typically does, as intended, is to create an association with the product and the endorser. La Roche-Posay does not have celebrities endorsing its product. What they typically have backing their claims, are dermatologists and medical professionals who have direct communication paths with consumers in a medical setting.
Beyond the glitz of a particular beauty brand, La Roche-Posay stands out as a simple, effective, and trusted brand for certain skin issues. The products are substance more than style compared to other luxury brands posing to be “the best”. This is why La Roche-Posay is consistently ranked as the number 1 dermo-cosmetic brand in the world.
Giving your skin the luxury treatment it deserves shouldn’t feel like a treasure hunt. Here at BeautySense, we make it a point to make the best luxury brands accessible to our customers. Find La Roche Posay’s line of products readily available with a click of a button! All our customers get free shipping and free samples on all orders- no minimum order amount is required.
Visit our store to get your hands on your most sought-after La Roche Posay products today, just add it to your cart!