Joico: Color Balance Blue Shampoo

Our true-blue formula color-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair that’s been chemically lightened. Bonus: It preserves 89 percent of your precious hair-color for nearly eight full weeks by bonding to hair fibers like a new best friend. How’s that for investment shopping?

Perfect choice for: 

Naturally dark-brunette hair with salon highlights.

The inside secret: 

Multi-Spectrum Defense Complex helps protect color against fading, while our Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, and shine with each and every use.