L’incroyable blowdry doesn’t just give you infinite repositionability or 96 hours of frizz protection, it gives you time. Time you used to spend reapplying product or worrying about styling it wrong. L’incroyable blowdry’s shape memory allows you to style and restyle in minutes. This means going curly, straight and curly again without reapplying.
Every woman who blowdries. Easy to shape, long lasting shape memory and shine without compromising touchability.
Create endless looks with our ground breaking Couture Styling innovation
Miracle heat-sensitive microwax technology allows the hair to set and re-set styles with ease
Apply onto damp, towel dried hair before proceeding to blowdry/heat style
Thanks to it’s repositionable technology, l’incroyable blowdry provides error-proof styling
Mistakes can be reworked without reapplying the product or having to dampen or rewash hair
Get rid of the dreaded ponytail bump
Define styles after your workout
Boost that flattened 2nd day bedhead
Touch up hair just by adding heat
Infallible style every time signed with the Kérastase Touch
Groundbreaking, proprietary SRS® technology.
SRS ® technology uses Micro-Beeswaxes to define a new kind of hold. The beeswax is heat-sensitive and melts to create shape when heated. When it cools it forms a strong bond between hair fibers without stiffness. SRS® reactivates at 150° C, meaning when it is reheated the wax remelts and can be molded to create a new shape.
Reinforced by elastic polymers that bend and flex without breaking, hold becomes flexible, touchable, durable.
Touchable results, natural feel, repositionable abilities, lasts for days.
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